Competitive advantages are gained by those that have deeper understanding of the customers, than their competitors. The costs required for customer retention are far lower than the costs needed for customer acquisition, and it is far more efficient to acquire new customer relationships directly, than through intermediaries.
Today’s information technology allows your company to be able to identify and meet unique customer demands even through mass marketing. Our solution helps to develop a customer-oriented services organisation by using the results of modern IT, research and data-mining methodologies.
The measurement of profitability at the individual customer level is the key to profitable relationship management. Our solution supports the development and implementation of a customer-oriented customer relationship model from the acquisition phase until the retention phase.