The introduction of customer value and its consistent application to all stages of the service providing and commercial activities entails higher profitability and loyal clientele. Our solution supports the development and implementation of a customer-oriented sales model. Businesses whose working strategy is determined by customer-orientation stand on a sounder basis and are more profitable than their competitors driven by the overall ambition of fast market growth. Progressive business strategies do not allow market players to defer the implementation of a customer-oriented approach until the market becomes saturated, but urge market players to build up a business model from the very beginning with the awareness that the costs required for customer retention are far lower than the costs needed for customer acquisition, and it is far more efficient to acquire new customer relationships directly, than through intermediaries.